13:30h
Attendees arrival & finger buffet
15:00h
Welcome message from the President of FTA Europe, Sante Conselvan
15:05h
Certainly Uncertain: Navigating PPWR Through Uncertainty
Keith Gater, Product Manager at Wipak, leads the GreenChoice portfolio, helping customers meet recyclability and sustainability requirements. With experience across product management, R&D, technical development, quality and business development, he combines technical insight and commercial understanding to deliver practical, scalable flexible packaging solutions aligned with circular economy principles.
15:45h
From Invisible Tags to Visible Impact
William Addy, Chief Commercial Officer at Polytag, helps brands harness connected packaging and data insights to support sustainability and circular economy goals. A commercial leader with experience at Sedex, Hyve Group and GlobalData, he supports organisations in preparing for ESG requirements, packaging traceability and future legislative change.
16:30h
Global Sustainable Packaging Trends: Real Case Examples from WordStar Winners
Soha Atallah, WPO Vice President, Marketing
17:00h
Free time
